Normal is the floor. Not the ceiling.
You're already doing the work. CONTINUAIM identifies what's limiting the return on that effort. Performance Vitality Bloodwork analyzes your physiology as a connected system, prioritizes the constraints holding you back, builds a protocol around them, and retests to determine what moved and what's next.
Train.
Recover.
Conquer.
But what is happening
beneath the surface?
You train harder. You push further. You recover better. But performance isn't only what happens when you're moving — there's an entire physiological system working underneath. Effort isn't usually the issue. The right direction is.
First, we start with you.
Before we look at a single biomarker, we start with you. Not a reference range, not a population average — the specific person the data belongs to. Because the same result can mean very different things depending on who is standing behind it.
A number that looks unremarkable on paper can be exactly what is holding you back once it is read against how you actually live, sleep, eat and train. Meaningful information doesn't exist in isolation. It becomes valuable when it's connected to the person behind the data — and that connection is where every CONTINUAIM cycle begins.
One sample. Many signals.
A licensed phlebotomist, one of 2,000+ locations, fifteen minutes. You are relaxed and it is over. Everything that follows comes from this one vial.
A simple blood draw begins the next part of the journey. Inside that sample is an enormous amount of information. Instead of looking at one result and moving on, we take that information and begin building a much larger picture of your individual performance.
The sample becomes data.
108 biomarkers on Standard. 137 on Elite. Analyzed using performance frameworks across 9 Functional Areas on Standard and 10 on Elite. Every value is a signal — on its own, none of them is the answer.
Once your sample reaches the laboratory, it becomes a collection of measurable signals. These biomarkers give us individual pieces of information about your body. But individual pieces only become truly useful when we can understand how they fit together into the bigger picture.
We don't just flag markers. We identify constraints.
We don't chase symptoms. We correct constraints. Markers are read against each other across Functional Areas — the relationships between them are what surface systemic constraints, not any single value.
This is where the process becomes different. We don't simply look at one biomarker and tell you what it means. We look across the information, identify relationships, and connect the signals. Because sometimes the most meaningful insight isn't in one number. It's in how the numbers interact.
Built from your data.
Your data becomes your biomarkers, your biomarkers become your patterns, and the patterns become a performance profile that is yours alone.
All of that information comes together inside your personalized CONTINUAIM performance dashboard. Complex laboratory information becomes something you can actually see and understand. Instead of a stack of results, you get a living picture of your data, your patterns, and the areas that may deserve attention.
Your effort should compound.
The Vitality Score reflects how effectively your current physiology is converting effort into results. The gap between your score and 100 represents opportunity — as constraints are addressed, the same effort can go further.
Your performance score gives you a starting point. A way to understand where different pieces of your information come together. But the score itself isn't the destination. It's a doorway into understanding what is influencing your performance and where opportunities for improvement may exist.
Effort isn't the issue. The right direction is.
What else was true when the sample was taken — sleep, load, stress, timing.
How each marker sits against the others across Functional Areas and systemic constraints.
What you are actually training for, and what "better" means for you specifically.
You're doing the work, but you know more is possible. Clinical bloodwork is designed to detect disease and clinical risk, not to map performance. Many platforms flag what's outside a range and hand you a list. CONTINUAIM interprets your bloodwork as a system, to identify what may actually be limiting you and what to prioritize next.
From data to direction.
Bloodwork is only useful if it changes direction. We identify the highest-priority constraints, build the protocol around them, then retest to see what moved and what deserves attention next. The result is a repeatable cycle: Bloodwork → Constraint → Protocol → Retest.
A protocol built around your constraints.
Sleep, recovery, training load, stress and daily habits shaped around the constraints that matter most right now.
Food, hydration and fueling decisions aligned to the patterns your data and goals reveal.
Targeted support used intentionally where appropriate, instead of a generic stack disconnected from your data.
A protocol is not a generic list of optimizations. It is a prioritized response to the constraints most likely limiting you now, built across Lifestyle, Nutrition and Supplements, then measured again so the next decision is based on your response.
The conversation begins.
This is where the conversation begins. With Dr. Bradley Brunner and the CONTINUAIM team, we take the time to understand what you're trying to accomplish and what matters to you. The goal isn't simply to collect information. It's to understand the person we're collecting it for.
Technology doesn't replace the conversation.
Technology can process enormous amounts of information. Data can reveal patterns we might otherwise miss. But technology doesn't replace the human conversation. That's why expert guidance remains part of the CONTINUAIM process, turning information into understanding and understanding into a plan that makes sense for you.
Understand your body.
Understand your data.
Understand the connection.
Then use that understanding to decide where you go next.
The goal was never another test result. It's to identify the constraint limiting your return on effort, address it with a focused protocol, then retest to prove what moved. Better data matters because it creates better direction.
Information instead of guesswork.
Moving forward knowing what is actually limiting you.
Training and recovering with a read on your own system.
Not simply more data — a sense of what your body may be telling you.
Imagine moving forward with more clarity. Training with a better understanding of your body. Recovering with greater awareness. Making decisions with information instead of guesswork. The result isn't simply more data. It's a deeper understanding of what your body may be telling you.
Performance Intelligence. Powered by Data. Amplified by AI.
CONTINUAIM combines performance expertise, systems-level interpretation, constraint prioritization and longitudinal retesting. Data is the foundation. AI helps us organize 108–137 biomarkers and surface relationships at scale, but it does not replace expert interpretation or the human conversation. Every result is reviewed with you by Dr. Bradley Brunner.
Find the bottleneck.
Constraint Zones communicate where physiological limitations may be affecting performance, so you know what to prioritize. They indicate performance opportunity — they are not medical diagnoses.
System appears well supported.
Potential strain, or an opportunity for optimization.
Greater limitation, worth attention this cycle.
Significant potential bottleneck.
Test. Train. Track. Transform.
Measure where you are across your Functional Areas and systemic constraints.
Work to a protocol built around your identified constraints, not a generic list.
Retest every three to six months and measure your own response.
Address the next constraint. Continue closing the gap between effort and results.
We're on a mission to enhance human performance. The gap between effort and results closes here.
Bio-Markers — The Way to Health.
Dr. Bradley Brunner sits down with Coach Pete to talk through what biomarkers actually reveal about performance, and why a result inside a normal range still may not tell you what is holding you back.
Common questions
What is CONTINUAIM?
CONTINUAIM is Performance Vitality Bloodwork built as a repeatable performance system. Standard measures 108 biomarkers across 9 Functional Areas; Elite measures 137 biomarkers across 10 Functional Areas. Both use performance frameworks to identify 20+ systemic constraints and turn those priorities into a personalized three-to-six month protocol reviewed with Dr. Bradley Brunner before retesting.
How is this different from the bloodwork my doctor orders?
Standard panels flag whether a marker sits inside a clinical reference range built to detect illness. CONTINUAIM reads the same markers against performance thresholds and your own goals, training and context, then identifies which relationships between them may be limiting you. A marker can sit inside its reference range and still be the constraint on your performance.
How much does it cost?
Standard is $499 per cycle and includes 108 biomarkers, analysis across 9 Functional Areas and 20+ systemic constraints, a 45-minute virtual visit, Vitality Score and Biological Age, a personalized 3-6 month protocol, and 10% off NSF Certified for Sport® supplements. Elite is $899 per cycle and includes 137 biomarkers, analysis across 10 Functional Areas and 20+ systemic constraints, access to select peptides, unlimited messaging to practitioner, 25% off NSF Certified for Sport® supplements, and exclusive access to advanced speciality lab testing.
Where does the blood draw happen?
At one of more than 2,000 partner locations nationwide, with a licensed phlebotomist. The draw itself takes a few minutes and is scheduled around you.
What is the Vitality Score?
A single metric clarifying how much of your daily effort is producing real physiological results, reported alongside a Biological Age. It is an orientation tool for training, nutrition and lifestyle decisions. It is not a diagnostic and does not measure disease risk.
Who built the interpretation model?
The Vitality performance model was developed with Dr. Andy Galpin, Ph.D. in Human Bioenergetics; Dan Garner, sports nutritionist and bloodwork specialist; and Dr. Tommy Wood, medical degree from Oxford and Ph.D. in Neuroscience from Oslo.
How often do I retest?
Every three to six months. Each retest compares you against your own prior baseline rather than a population average, so the protocol is refined against what actually changed for you.
What is performance vitality bloodwork?
Performance vitality bloodwork interprets your biomarkers as an interconnected physiological system rather than a list of individual results. Where clinical bloodwork is designed to answer "are you sick?", performance vitality bloodwork is designed to answer "what may be holding you back?" — across energy, recovery, resilience, body composition, cognition and performance.
What is a Functional Constraint?
A constraint is a physiological limitation that may be holding back your results, identified from the relationships between markers rather than from any single value. CONTINUAIM prioritizes constraints so you know what matters most right now, instead of receiving twenty things you could theoretically improve.
What role does AI play?
CONTINUAIM is built on performance expertise, systems-level interpretation, constraint prioritization and longitudinal retesting. AI amplifies the analysis by helping organize complex data and surface relationships at scale, but it is not the product and does not replace expert judgment — your results are reviewed with Dr. Bradley Brunner in a 45-minute consultation.
Is this medical care?
No. CONTINUAIM is a performance and wellness membership. Biomarker interpretation, the Vitality Score and Biological Age inform training, nutrition and lifestyle decisions in the context of your individual goals. They are not diagnostic tools and are not intended to diagnose, treat, cure or prevent any disease.